How The Rolling Stones’ “Start Me Up” Became A Sports Anthem

March 20, 2025

In the early 1980s, when music was changing as quickly as the styles of hair and fashion, The Rolling Stones were ready to make another mark on the world. They had already spent nearly two decades thrilling fans with their electrifying rock and roll, but the release of “Start Me Up” in 1981 would turn out to be something special. Originally written for a commercial, the song’s catchy guitar riff and driving beat were hard to ignore. Little did anyone know, it would soon become an anthem not just for rock concerts, but for sports arenas across the globe.

The release of “Start Me Up” coincided with the start of the NFL season, and it quickly caught the attention of sports fans. The song’s intense energy made it perfect for those moments just before a game, when players pumped themselves up in the locker room and fans cheered in the stands. During the 1980s and 1990s, it started blasting over loudspeakers at stadiums everywhere, especially in football. Whenever the song played, heads bobbed, feet tapped, and the excitement in the air was palpable. It became the soundtrack to countless touchdowns and unforgettable moments, creating a unique bond between music and sports.

But the transformation of “Start Me Up” into a sports anthem was no accident. The Rolling Stones understood how to connect with audiences, whether through music or the thrill of a live performance. Mick Jagger, the band’s charismatic lead singer, said that when they wrote the song, they wanted to capture the energy of a fresh start and the excitement of jumping into something new. And that spark resonated with fans, not just at concerts, but in stadiums where teams were chasing victories and dreams. It was a reminder that sometimes, life itself feels like a game, full of challenges and triumphs.

As “Start Me Up” blared through stadiums, it also had a profound impact on The Rolling Stones themselves. The song rejuvenated their career, bringing in new generations of fans who celebrated the band’s timeless sound. It gave them another reason to tour and perform, reminding them of their roots in rock and roll. The band felt a sense of resilience; even after all those years in the business, they could still connect with people in meaningful ways. Each time they delivered that iconic riff, they knew they were bringing people together, turning strangers into friends as they cheered for their favorite teams.

Over the years, “Start Me Up” became more than just a song; it was a symbol of hope and determination. It was played during crucial games, inspiring athletes as they fought for victory and igniting the passion of fans who shared in the excitement. The Rolling Stones never imagined that a simple track could lead to such an enduring legacy. It was a reminder that music has the power to unite people, to inspire courage, and to celebrate the spirit of competition.

In a world where change is constant, The Rolling Stones taught us the importance of resilience and the joy of embracing new beginnings. “Start Me Up” became not just a part of sports culture, but a beacon of energy for anyone facing challenges. It showed us that with passion and the right beat, we can all find our groove, whether in music, sports, or the game of life itself. From a simple riff to an anthem of inspiration, the journey of “Start Me Up” is a testament to the enduring power of art and the connections it can create in our lives.