Stray Cats And The Record Exec Who Said “This Will Never Work” Before They Went Platinum

April 2, 2025

In the vibrant streets of New York City during the late 1970s, there was a band that made waves, even before they were known as Stray Cats. They were a mix of punk rock and rockabilly, drawing crowds with their lively performances and catchy tunes. Among them was Brian Setzer, the lead singer and guitarist, whose wild hair and energetic guitar riffs were enough to bring anyone to their feet. But their journey was not without challenges; they faced skepticism from the music industry, particularly from a record executive who famously declared, “This will never work.”

When Brian and his bandmates, Lee Rocker and Slim Jim Phantom, first approached record labels, they encountered resistance. Most executives were stuck in the old ways of music and couldn’t see the potential in a blend of styles that seemed strange to them. After one particularly harsh meeting, Brian left the office feeling defeated. The executive had dismissed not only their music but also their passion. It was disheartening to hear someone who was supposed to understand music say their dreams were pointless. But instead of giving up, Brian felt an ember of determination ignite within him. He knew this wasn’t just about them; it was about the sound they believed could change the industry.

Fueled by that rejection, Stray Cats took to the streets and smaller venues, playing their hearts out. They poured everything into their performances, gaining a loyal following who loved their unique sound. They recorded their debut album, “Built for Speed,” and though they were still considered an underdog, their passion shone through every track. The moment they released it, the world started to notice. The vibrant mix of rockabilly and punk resonated with fans, and soon, songs like “Stray Cat Strut” became radio hits, spinning in homes and cars across the country.

Eventually, the record exec who had once scoffed at them felt the shift in the air. The band had gone from struggling musicians to stars practically overnight. They sold millions of copies, going platinum in no time. The same executive who once doubted their potential was now watching them perform in packed arenas, and he had to reckon with the fact that he had underestimated them. Stray Cats had not just found success; they had carved out a place in music history through sheer will and resilience.

Looking back on those challenging early days, Brian often reflected on the rejection that had initially stung so deeply. It became a driving force behind their success. The lessons learned from struggle turned into an unshakeable belief in their art, a belief that would inspire other musicians chasing their own dreams. They showed the world that sometimes the loudest voice of doubt can push you to achieve greatness.

The story of Stray Cats is a testament to the power of perseverance. They didn’t let one man’s disbelief stop them from pursuing their dreams. Instead, they transformed that negativity into motivation, proving that with hard work and passion, anything is possible. Brian Setzer and his band members remind us all that when faced with obstacles, it’s not always the end of the road; sometimes, it’s just the beginning of an incredible journey.