The Lost Music Video Bryan Adams Directed Himself — And Only Released Years Later

April 1, 2025

In the heart of the bustling 1990s, Bryan Adams was riding high on his musical success, having released hit after hit. His voice, filled with raw emotion, resonated with millions, but deep within him was a yearning that extended beyond just making music. He wanted to tell stories—visual stories that matched the depth of his lyrics. In 1991, he decided to take a leap and direct a music video for a song called “I’ll Always Be Right There.” Fueled by his passion for cinematography and storytelling, he set out to create a short film that showcased not just the song, but the emotions behind it.

Bryan poured his heart and soul into this project, gathering a small crew of trusted friends and collaborators. They roamed the streets of Vancouver, capturing candid moments of joy, love, and even sorrow. Bryan envisioned a video that would reflect the myriad of feelings people experience, intertwining the essence of his song with vivid imagery. After days of filming, they wrapped up the project, and Bryan was excited to see how it all came together. However, life had other plans. Amidst album releases and touring, the music video was left behind, tucked away in a forgotten corner of his life.

Years passed, and as Bryan’s star continued to shine, a part of him felt a twinge of regret. The video lingered in his mind like an unfinished chapter. Occasionally, he would come across snippets of the old footage while going through his archives, and nostalgia would wash over him. It reminded him of the passion he felt while directing it, but doubts crept in too. Would it still resonate with audiences? Would they feel the same emotions he once felt?

In 2020, during a quiet period brought on by the global pandemic, Bryan found himself reflecting on his journey. He realized that the world was full of artists, each with stories waiting to be told. Inspired by this thought, he decided it was time to release the long-lost music video. With a renewed determination, he dusted off the old footage, worked with a small team to polish it, and finally shared it with the world. The release was met with overwhelming excitement from fans who had grown up loving his music. They flooded social media with memories and messages about how the song had touched their lives.

The response was powerful and emotional. Bryan’s decision to bring the video back to life not only added another layer to his artistic legacy but also reminded him of the importance of never giving up on creative dreams. His fans embraced the video as a piece of history that had finally found its place. It reignited his passion for storytelling and solidified his belief that it’s never too late to pursue something you love, no matter how much time has passed.

Through the years, Bryan Adams learned that music and storytelling are intertwined, and sometimes, the most profound pieces of art take time to surface. His journey with that lost video became an inspiration for many, proving that resilience and passion can turn a forgotten dream into a beautiful reality. It was a testament to the idea that every story deserves to be told, and every artist’s vision, no matter how delayed, can still find its way into the hearts of many.