The Story Behind The Tongue Logo — And Why It’S Not Actually Based On Mick Jagger’S Mouth

April 2, 2025

In the vibrant world of rock and roll, few symbols are as iconic as the tongue logo of The Rolling Stones. When people first laid eyes on it, many assumed it was inspired by Mick Jagger’s prominent mouth, that famous grin that could light up any stage. But the truth is far more fascinating, revealing how one artist’s vision became an enduring emblem of rebellion and passion. It was the summer of 1970, and the Stones were at a crossroads—a time when both their sound and identity were evolving. Amidst the chaos of fame and the pressure of living up to their own legendary status, an extraordinary artist named John Pasche entered the scene.

John was a young graphic designer attending the Royal College of Art in London, filled with dreams of making his mark in the creative world. He had a love for music and a keen understanding of its energy, which drew him into the orbit of The Rolling Stones. The band was seeking a new logo for their upcoming album and merchandise, something that would embody their wild spirit and electrifying stage presence. During a chance meeting, John pitched an idea that was bold and unapologetic—a logo that would capture the essence of rock and roll’s defiance. He sketched out a tongue sticking out of a wide-open mouth, a visual that represented not just Jagger, but the very attitude of the Stones and their fans.

Although John didn’t initially intend for the logo to represent Mick specifically, its boldness echoed the singer’s flamboyant persona. The open mouth and the protruding tongue became a metaphor for defiance and freedom, and it resonated deeply with the band’s youthful audience. Once the logo was unveiled, it took off like wildfire, becoming a symbol of the counterculture movement of the 70s. John Pasche’s design didn’t just represent a band; it represented a generation that was unafraid to express themselves and challenge the status quo.

Despite the instant success of the tongue logo, John didn’t become a household name. In fact, he faced the typical struggles of an artist trying to carve his path in a complex industry. The music world can be unforgiving, and for a long time, it seemed as if he would always be in the background, overshadowed by the musicians he admired. Yet, John remained resilient. He poured his heart into his work, creating posters and album covers for various artists, gaining respect for his unique style and creativity. Each piece he crafted was like a stepping stone, a testament to his unwavering dedication to his art.

Years later, as he reflected on his journey, John realized that the tongue logo had become more than just a design; it was a symbol of his own resilience. It had transcended its initial purpose and had woven itself into the fabric of music history. The tongue logo now adorned countless merchandise items, from shirts to vinyl records, and its message of daring to be different echoed through the years. John understood that his success was not defined by fame but rather by the impact he had made on a generation.

Thus, the story of the tongue logo serves as a powerful reminder that true artistry often comes from passion and persistence, not merely from fame and recognition. John Pasche, with his bold vision, became part of a legendary narrative, illustrating that sometimes, the most profound influences in the world of art and music are born from the heart, and they have the power to inspire others to stand tall and express themselves, no matter the challenges they face.