The True Story Behind The Rolling Stones’ Iconic Logo: Lips And Tongue

March 20, 2025

In the vibrant heart of London during the swinging sixties, a young artist named John Pasche set out on a journey that would intertwine with one of the most iconic symbols in rock history. At the time, Pasche was a student at the Royal College of Art, immersed in the energetic culture of the era. He often found inspiration in the music that filled the air, especially the powerful sounds of a band that was beginning to make waves: The Rolling Stones. Little did he know, his creative spark would soon lead to a design that would define a generation.

In 1969, The Rolling Stones were looking for a fresh image, something that could represent their raw energy, rebellious spirit, and connection to their fans. They approached Pasche, who was just starting to earn a name for himself as a graphic designer. One evening, as the sunset dimmed over London, Pasche sketched a pair of vibrant red lips with a long, mischievous tongue sticking out, inspired by the band’s charismatic frontman, Mick Jagger. This image was not just about rock and roll; it embodied the defiance and freedom of youth, challenging societal norms with each bold stroke of the brush.

When the Stones first revealed Pasche’s design to the world, it was a sensation. The logo quickly became the symbol of the band, appearing on albums, T-shirts, and concert posters, striking a chord with fans everywhere. It captured a spirit of rebellion and freedom that resonated deeply during a time of social change. But behind the glitz and glamour, Pasche faced his own struggles. He was a young artist navigating the complexities of fame and recognition, unsure of how to balance his newfound success with his personal aspirations and artistic integrity.

As the years went by, the logo evolved into much more than just a design; it became a cultural icon. Pasche watched as it was embraced not only by fans of The Rolling Stones but also by artists and creators worldwide. It was a symbol of resilience, reminding everyone that it was okay to express themselves boldly and without fear. Despite the challenges he faced, Pasche continued to pour his heart into his work, knowing that art has the power to connect people and inspire change.

Today, as the Beatles and Elvis Presley have faded into the background, The Rolling Stones’ lips and tongue logo stands strong, a testament to the power of creativity and passion. Pasche’s design reminds us that sometimes, the most significant impacts come from moments of creativity when one is willing to take risks and embrace their true self. Reflecting on his journey, Pasche believes that the spirit of rock and roll, much like the emblem he created, is about more than music; it’s about living life unapologetically and empowering others to do the same. In every concert, every fan wearing the logo, there’s a story of resilience, a reminder that art can change lives and inspire generations to come.